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Client Science
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Client Science

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Overview
Published 1 Aug 2012 (Thomson Reuters)
ISBN: 9780864607911.
Description

By Rachel Killeen 

How do you stand out from the crowd? How do you attract clients in the face of intense competition? How do you build long-term profitable relationships with your existing clients? These are all questions that Client Science answers for practitioners in Australia. Small to medium practices are challenged with the task of attracting clients and retaining them, when their core skills lie in technical expertise. 

Endorsed by the Institute of Chartered Accountants in Australia, Client Science gives you practical marketing techniques to differentiate your practice to stand out from the crowd and attract new clients. It combines the author’s broad experience in professional services marketing, with insights gathered from numerous professionals across many industries, including accountants, architects, bankers, medical and legal practitioners. 

This publication goes into the five Cs marketing plan for professionals: 

Collate: How to gather the right information to make powerful decisions 

Create: Learn to provide value for your clients to generate reputation and loyalty 

Communicate: Effectively promote your services to your chosen market

Collaborate: Join forces with others to gain new client introductions and connections 

Calculate: Compare and measure the success of your marketing initiatives

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