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Marketing and the Law, 5th edition
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Marketing and the Law, 5th edition

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Overview
To be published May 2015 (LexisNexis) PRE-ORDER NOW!
ISBN: 9780409338355. Soft Cover.
Description

Sweeney, B; Bender, M; Courmadias, N

Now on its 5th edition, this book offers practical advice on the law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in the marketplace.

Marketing and the Law, 5th edition  by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.


Features

     •     real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike 
     •     generously illustrated with case examples, tables, flow-charts and diagrams

AUTHOR

Brendan Sweeney is Adjunct Associate Professor in the Department of Business Law and Taxation at Monash University, where he teaches commercial law, contract law, company law, competition and consumer law. 

Mark Bender is Senior Lecturer and Director of Education in the Department of Business Law and Taxation at Monash University, where he teaches commercial law, intellectual property and competition law. He has held sales, management and marketing roles in business and is admitted to legal practice in the ACT and the High Court of Australia.

Nadine Courmadias is an in-house solicitor with one of Australia’s largest companies. She has previously taught in the areas of intellectual property law, contract law and competition law at the School of Law, Deakin University.

TABLE OF CONTENTS

1. Introduction to the Australian Legal System and the Law of Marketing 
2. Protecting Inventive Ideas
3. Protecting Commercial Secrets
4. Protecting Copyright Material 
5. Protecting Commercial Designs 
6. Trade Designations: Passing Off and Unfair Trading
7. Trade Designations: Registration of Trade Marks
8. Product Packaging and Labelling 
9. Product Liability 
10. Advertising
11. Selling Techniques 
12. Introduction to Competition Law 
13. Collusive Conduct 
14. Misuse of Market Power
15. Mergers 
16. Resale Price Maintenance 
17. Exclusive Dealing 
18. Franchising 
19. e-Marketing and e-Commerce

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