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Social Media Law and Marketing: Fans, Followers and Online Infamy
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Social Media Law and Marketing: Fans, Followers and Online Infamy

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Overview
Published 15 Oct 2013 (Thomson Reuters)
ISBN: 9780455231860.
Description

We live in the age of social media. For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we’re confronted by uncomfortable questions about what we can and cannot do in this brave new social world.

This is Australia’s first publication dedicated to social media law and marketing. It’s a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.

Included in this book:

  • How to grow a loyal social media following. including lots of practical examples of what has worked – and what hasn’t
  • Key legal issues you’re likely to encounter in social media, including defamation, IP infringement, terms of service issues, competition regulations, and privacy
  • Damage Control 101: learn how to deftly avert or manage PR disasters on social media
  • How to develop and implement a social media policy for your organisation

This is the only book you’ll need to navigate the social media legal and marketing maze.

TABLE OF CONTENTS

1. Introduction

2. Getting Started: Choosing a Social Network and Putting Systems in Place

3. Developing a Social Media Policy

4. Building a Following: Think strategic, be unorthodox

5. Damage Control 101

6. Legal Pitfalls in Social Media

7. Monitoring, Managing and Measuring Results

8. The Changing Social Media Landscape, and Future-Proofing your Social Media Investment

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